Brand guidelines

Brand Guidelines

Logo guidelines
Nowy Samochód

This guide sets out the rules for using the Nowy Samochód logo. They keep the brand consistent and recognisable at every touchpoint: from labels and packaging to campaigns and digital media.

01

The logo

The Nowy Samochód logo is an NS monogram built from parallel red lines. It stands for energy, motion, precision and confidence, which together define the brand’s sporty character.

02

Clear space and minimum size

Always keep free space around the logo. It is measured by module x, equal to one third of the logo’s height. No text, graphics or format edges may enter this area. The minimum size ensures the lines of the logo never merge in print or on screen.

Clear space: x = ⅓ of logo height
xxxx
Minimum size
Screenmin. 80 px wide
Minimum size
Printmin. 20 mm wide
03

Colour versions

The logo comes in four versions. The primary version is the red logo on a white background, and it always takes priority. Use the others when the background, printing technology or medium requires it.

Primary version
Reversed version
Monochrome version
Negative version
04

Emblem

In small formats and in spaces with a fixed shape, the logo sits inside a field. This creates the emblem used for social media avatars, app icons and favicons. The logo always takes up 70% of the field’s width.

App icon
Avatar
Favicon
64 px
32 px
16 px
05

Application

The logo must always be legible and stand out clearly from its background. On solid backgrounds, choose the colour version by contrast. On photos, place it in a calm area of the frame, away from details and highlights.

On backgrounds

White
Racing Red
Black
Chrome Mist
Pit Lane Grey
Lavender

On photos

Interior care: leather car seat wiped with a microfibre cloth
Laboratory with red bottles on the bench
Production line: machine fitting spray triggers onto bottles
06

Colour

Racing Red is the brand’s signature colour and leads every piece of communication. Black and white bring order to it. The supplementary palette consists of two neutral greys and one accent. Pit Lane Grey is for secondary text, Chrome Mist for backgrounds and dividers, and Lavender highlights selected sections.

Primary palette

Racing Red
HEX#EB0A1E
CMYK0 100 90 0
PANTONE®186 C
RGB235 10 30
Black
HEX#000000
CMYK0 0 0 100
PANTONE®Black 6 C
RGB0 0 0
White
HEX#FFFFFF
CMYK0 0 0 0
PANTONE®–
RGB255 255 255

Supplementary palette

Pit Lane GreyHEX# 838487
Chrome MistHEX# E8E9EE
LavenderHEX# CEA5E7
07

Typography

The brand typeface is Figtree. It is a geometric, open sans serif with a friendly yet matter-of-fact character. It works well in headlines and in long text, on screen and in print. It is available free of charge from Google Fonts.

Figtree by Google Fonts

Figtree Bold

Figtree SemiBold

Figtree Medium

Figtree Regular

AlphabetAa

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
ąćęłńóśźż 0123456789 !?&@

Hierarchy
Figtree SemiBold 40 / 110%Create your own car care product
Figtree Medium 22 / 130%Japanese technology, European availability
Figtree Regular 16 / 155%We create car care products under our clients’ brands. We run the whole project, from a bespoke formula to personalised packaging, and keep to the highest quality standards.
08

Downloads

Download the official logo and typeface files from this page only. Do not redraw the logo or change its proportions.

  • LogoPrint and web · AI, PDF, SVG, PNG · CMYK, Pantone, RGBDownload
  • Emblem – faviconPNG, SVG, ICODownload
  • AaFigtree typefaceGoogle FontsGoogle Fonts